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What is a trademark class?

When you apply to register a trademark, you need to decide what you are protecting it for. This is where trademark classes come in. Every trademark application has to be filed in one or more official categories, called classes, that define the type of goods or services your brand covers.

There are 45 trademark classes in total. Each one represents a group of products or services, such as clothing, software, food and drink, or legal services. Choosing the right class is essential for protecting your brand properly.

Why trademark classes matter

Trademark protection is not automatic across all industries. For example, if you register your brand in the class for fitness clothing, someone else might still be able to use a similar name for a tech company unless you register in that class too.

That means if you choose the wrong class or leave one out, you might not be protected in the areas where you actually do business.

How the classes are organised

There are two main types:

Classes 1 to 34 are for physical goods like food, cosmetics, electronics or clothing
Classes 35 to 45 are for services like retail, advertising, finance, education or software development

Each class has a heading and a list of specific examples. These examples help define what your trademark will cover.

Examples of popular classes

Here are some common trademark classes used by startups and growing brands:

Class 9: Software, apps, AI tools, digital platforms, electronic goods
Class 25: Clothing, footwear, headwear
Class 35: Advertising, marketing, retail services, online stores
Class 41: Education, entertainment, online training
Class 43: Hospitality, restaurants, food delivery

If you offer both products and services, you may need to register in more than one class.

How to choose the right trademark class

The best approach is to think about what your business actually does today, and what it might do in future. Then look for the class or classes that reflect those areas.

You should also consider:

Your main revenue streams
How your brand will appear to customers
What you want to stop others from copying

A good trademark search tool like Search a Brand can help identify the most relevant classes based on your business activity.

Can I register in more than one class?

Yes. Many businesses register in two or more classes to cover different areas of operation. For example, a brand that sells clothing and runs a fitness app might register in class 25 and class 9. You will pay a fee for each class you add, but it can offer broader protection.

What if I choose the wrong class?

If you choose the wrong class, you may not be protected in the areas that matter most. Worse, your application could be rejected or opposed. That's why it's worth using a platform that helps you get it right first time.

Conclusion: choose your classes carefully

Trademark classes are the foundation of your protection. They decide what you are protected for, and how far your rights go. Whether you are a solo creator or a fast-growing brand, choosing the right classes is a critical part of your brand protection strategy.

Not sure which class your brand fits into? Use Search a Brand to find the right class and check if your name is legally clear in minutes.

What are trademark classes and which one should I choose?