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Insights, tips and guides on trademark protection and brand management

Brand Protection

What's more important: registering your trademark or securing your domain name?

May 1, 2025•4 min read

If you're launching a new brand, one of the first questions you'll face is this. Do you lock in your domain name first or do you register your trademark? Both feel urgent and both are important.

Trademark Basics

What are trademark classes and which one should I choose?

April 15, 2025•5 min read

When you apply to register a trademark, you need to decide what you are protecting it for. This is where trademark classes come in.

Legal Insights

How similar is too similar? What counts as a trademark conflict?

March 22, 2025•6 min read

When you're choosing a brand name, checking that it's unique is not enough. You also need to check that it's not too similar to an existing registered trademark.