What's more important: registering your trademark or securing your domain name?

The chicken or the egg?

If you're launching a new brand, one of the first questions you'll face is this. Do you lock in your domain name first or do you register your trademark? Both feel urgent and both are important. But if you make the wrong choice, you could end up with a brand you can't protect or a domain you can't use.

Why people secure domain names first

Domain names are simple to buy and fast to register. There's no examination, no waiting period and no legal review. If it's available, you can own it in minutes. Most founders prioritise them because they're essential for building an online presence and launching a product.

But owning a domain doesn't give you the legal right to use that name in the market. That's where trademark protection comes in.

Why trademarks matter more in the long run

Registering a trademark gives you the exclusive right to use your brand name in your sector. It protects your identity, reputation and commercial value. It also gives you a legal weapon against copycats or competitors using similar names.

Without a registered trademark, you could face legal challenges. You could be forced to rebrand or even lose your domain name in a dispute.

The risk of choosing the wrong order

If you buy a domain name before checking your legal position, you might find out too late that:

• Someone already owns the trademark
• The name is too similar to an existing brand
• You are at risk of legal action
• You can't register or enforce the name in the future

You could waste time, money and goodwill building a brand that's never fully yours.

The smarter order

The safest route is simple:

1. Start with a trademark search Use a tool like Search a Brand to check if your name is clear and protectable
2. Secure your domain name Once the legal risks are low, move quickly to buy the relevant domain
3. Register your trademark File for registration as soon as possible to lock in your rights

This approach gives you control, security and confidence as you grow your brand.

What if I've already bought the domain?

That's not the end of the world. But don't delay. Run a trademark check now to make sure you're not exposed. If there's a conflict, it's better to pivot early before you invest more time and money.

Conclusion: brand first, web second

A domain name is your storefront. A trademark is your deed. One is easy to buy. The other gives you the right to keep it. If you're building something valuable, start by protecting the name. Then secure your domain and launch with confidence.

Need help checking if your name is legally clear? Use Search a Brand to run a fast and accurate trademark check.